It's very sweet and it's got a message behind it. 'If I could describe the feeling of performing 'Send It On,' it would have to be very empowering. Joe Jonas said that the song is one with a 'great message.' He added that the song is about helping the Earth in whichever way possible and that it is mainly about letting 'everyone know.' Joe Jonas said the song even reminds oneself to be more eco-friendly. Each person shared their opinion in regards to the song and Disney's Friends for Change in an interview with Access Hollywood.

The four artists went through several recording sessions in early April 2009. Initially known as 'Pass It On', the song was written by Adam Anders and Nikki Hassman in collaboration with Peer Åström. The corresponding music video has all four acts singing into microphones on top of a brightly lit stage and running across a park setting where many children are following them.

The song received airplay only on Radio Disney and peaked at number twenty on the Billboard Hot 100. The song garnered mixed to average reviews from critics, who noted that the lyrics make no mention of the environment. The ballad has predominant power-pop characteristics and is lyrically about passing on an environmentalist message. In regard to the song and the campaign, the six singers noted that it is a good cause and that it is one dear to them. The song was released on August 11, 2009, by Walt Disney and Hollywood Records as a promotional charity single in order to benefit international environmental associations. 'Send It On' was written by Adam Anders, Nikki Hassman, and Peer Åström and produced by Anders and Åström. The group billed as Disney's Friends for Change stems from Disney's environmental initiative of the same name. Music Video 'Send It On' is a pop song performed by American recording artists Selena Gomez, Miley Cyrus, the Jonas Brothers and Demi Lovato. Peer Åström Singles chronology ← Previous

Send it on song